Baker’s Oven Patisseries

An identity that embodies
the possibilities of the core

The aim of the re-branding exercise for Baker's Oven was to identify a fresh strategy and perspective for the company after decades of operation. 

The strategy was to redirect the company's focus from dough making’ to ‘using dough', from ‘before baking’ to ‘after baking’ and to looking at possibilities rather than at processes.

A series of brand motifs was generated out of the recognisable mound of dough to showcase its possible usages. The motifs are then used across various brand materials.

identity, illustration, spatial, packaging


A space that evolves
with its audience.

Spatial design with modular furniture that
embodies the essence of the brand concept.

project completed: 2018

︎  ︎  ︎  ︎ •  2019 © SIEW AND YANG DESIGN OFFICE