Flag & Sac  

From an occasion to
any occasion.

For a brand with gifting at the core of its
business, the look should work well with all
occasions and not be season-based.

A brand that is able to suit any occasion,
and a platform that heroes the product.

identity, packaging

Packaging System

A standard size for the tray was determined,
thus requiring only the sleeves to change.
A modular system was achieved.


By having a tray with fixed size to be used
across various box types, we were able to
increase the volume of trays produced, thus
making the unit cost more affordable. This also
made room for quality finishing and material.

project completed:  2012

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