SIEW AND YANG DESIGN OFFICE



Product
RAKUTEN PRODUCT DEVELOPMENT

Client
Rakuten Asia


Completed
2015




RE-PRESENTING THE FAMILIAR

The task was to propose and design a series of  give-aways that represents the corporate culture of Rakuten. These will be distributed during events or roadshows.


By taking inspiration from traditional Japanese laquerware and ceramic and putting a twist on it, two designs were developed.



01
Bento Stationery Box

A regular bento box usually consists of a container with reasonable depth, and a shallow lid. By simply reversing the orientation of the box and adding an extr groove to the base plate, additional surface area is gained to present a set of customized stationery within the base plate (previously the shallow lid), whilst the cover (previously the container), serves as additional storage space for other stationery items on an office table.

Bento Stationery Box In-Use


02
Silicon Cap-dish

The intention was to give flexibility to traditional dishware by using silicon as a material. The material
property allows the dish to morph between a suction ca and its primitive function – a dish, due to the gradation and depth of the newly designed ‘cap-dish’.

Silicon Cap-dish In-Use

︎ back












Bento Stationery Box Drawings & Renders


Silicon Cap-dish Drawings & Renders

︎ back to top


2019 © SIEW AND YANG DESIGN OFFICE