D3 Capital  

By the people, for the people.

South China Forestry is a development firm
that is largely involved in the green industry
through tree planting. The vision of the
company is to give back to society by
creating jobs and making the world a better
and cleaner place to live in through its man-
made forests.

This logo was created based on the Chinese
saying "以人为本" or "by the people, for the
people". As such, the logo is literally a tree
made from people (人).



The brand graphic extension follows the principle
of multiplicity, similar to that of humans.

project completed:  2012

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