Packaging

DEAN & DELUCA
MID-AUTUMN 2018

Tradition meets modernity on the box that encases the mooncakes. A closer look reveals a print that pays tribute to the traditional floral motifs on mooncakes, as well as the prized single and double yolks.

The key objective of the packaging was to stay true to the brand’s clean and contemporary visual language, without losing the essence of recognisable Chinese elements.