Product
Packaging
Experience
Stranger Things 4 Swag
Stranger Things 4 was one of the biggest and most anticipated releases of 2022. We were tasked to design a swag kit that will tease the media on the themes to expect from the season.
Our proposal was to identify and re-interpret iconic objects found in the franchise and season and turn them into collectibles.
Client
Netflix
Completed
2022
Photography
The Gentle Studio
Creel Clock Box
It is key in our practice that we consider the afterlife of packaging where possible. One of the iconic elements in Stranger Things 4 was the Creel Clock. As such, we designed the box that housed all the swag items so that its second life could be just that.
The box packaging has a reversible lid that reveals a clock face when flipped. Clock components were provided so receivers could assemble and collect their own piece of Creel.
The UV Experience
Flashlights and the concept of ‘search’ play a huge role in the franchise and season. As such, a UV torchlight was curated as part of the swag experience. To extend the concept of ‘another world’ or the Upside Down, some key items were finished with UV prints that will reveal themselves with the UV torchlight.
